The brothers started throwing parties and shows around town, often in the same abandoned buildings where they once stayed. They always had larger ambitions, and so the pair, natural performers since elementary school, taught themselves how to record, make beats, and DJ, building enough buzz to earn an appearance on the popular “Wild Out Wednesdays” during BET’s music video countdown show, “106th & Park”. Lee and Jxmmi earned the attention of fellow Tupelo native P-Nazty who introduced them to multi platinum producer Mike WiLL (Rihanna, Jay Z, Kanye West, 2 Chainz, Juicy J). He was instantly impressed by the brothers’ energy and the quality of their music, signing the duo to his label Ear Drummer Records. “When I met them,” recalls WiLL, “they just had a real young dope energy about them. So the Ear Drummer team and me locked in the studio like we normally do and cooked up some amazing music. This is just the beginning of our working relationship, and they’ve got a bright future. I believe in them."
Rae Sremmurd’s first single on Ear Drummer Records, “No Flex Zone,” was a breakout for the duo, becoming a cultural touchstone throughout 2014 and entering Billboard’s Hot 100 and Top 40 and earning the brothers a performance on the 2014 BET Hip-Hop Awards.
Rae Sremmurd released their highly anticipated first album, “SremmLife”, with a top 5 debut on the Billboard Top 200 and a number 1 debut on Billboard Hip-Hop. “It’s the energy, that’s what “SremmLife” is all about,” says Swae Lee. “We’re bringing the fun back to music!”
Artist's website: www.raesremmurd.com