BALOISE BECOMES OFFICIAL ROCKHAL VENUE PARTNER
Luxembourg insurance provider Bâloise has announced its decision today to become official Rockhal venue partner. The sponsorship agreement has been signed for a duration of three years. “We are happy to welcome Bâloise amongst our venue partners and are looking forward to a beneficial collaboration. Our sponsors are partners who support us in our activities as we are constantly working on giving our customers the best experience possible when they come to enjoy a show at the Rockhal.” says Rockhal CEO Olivier Toth.
As Romain Braas, CEO of Bâloise Luxembourg, explains, the world of music is already largely associated with the Bâloise brand, due to the immense notoriety of the Bâloise Session, a highly successful international concert festival that has existed for 32 years and is now being organised by Bâloise in Switzerland since 2013. At Bâloise, our strategy is not to communicate en masse, but on the contrary to target precisely, to go as close as possible to communities by joining them around themes that are valid to them, by finding them in their daily lives, during those moments of life that are special to them. And what could be more emotional than music?"